Chaetopappa ericoides.
Asteraceae (Sunflower Family)

Semi-desert. Shrublands, openings. Spring.

This species was first named Inula ericoides by Torrey in 1827 from a specimen collected by Edwin James on the Canadian River on the Long Expedition of 1819-1820.  The species has since undergone more than a dozen name changes including Leucelene ericoides by Edward Greene in 1896 and Chaetopappa ericoides by G. L. Nesom in 1988.

"Ericoides", Greek, means "similar ("oides") to Heath ("eric"), i.e., this plant's leaves are similar to those of some Heaths.  Ericaceae is the name of the Heath Family.  "Chaetopappa" is Greek for "bristly pappus".